Minibytez

Six areas of work.

Solutions describe what your business ends up with. Services describe what we do to get there, from the first conversation about your process to the system still being improved three years later.

Business Systems

The systems your team works in every day: customers, members, sales, operations and the portals your clients log into.

  • CRM and customer management

    One record per customer, holding contact details, history, communication, documents, tasks and sales activity.

  • Membership management

    Joining, plans, renewals, billing, attendance, access and cancellations, handled as one process rather than four.

  • Sales and lead management

    Enquiries captured from every channel, routed to the right person, followed up on a schedule and reported honestly.

  • Operations management

    Jobs, schedules, approvals, checklists and records for the work your business actually does.

  • Customer and member portals

    A place for your customers to update details, book, pay and get answers without phoning your team.

  • Internal admin systems

    The back-office screens that replace the spreadsheet everyone is afraid to touch.

Software & Applications

Software built for how your business works, rather than a product you have to reshape your business around.

  • Custom web software

    Applications designed around your process and data, built to be extended for years.

  • Mobile applications

    iOS and Android apps for customers, members or staff, with store submission and release management handled.

  • Progressive web apps

    Installable, offline-tolerant web apps where an app-store presence is not worth the overhead.

  • Staff and field tools

    Fast, focused screens for people working on their feet, tolerant of poor signal.

  • Prototypes and first versions

    A working slice of the product, real enough to test with users and solid enough to grow from.

  • Modernising existing software

    Replacing or extending systems that still work but can no longer change, without stopping the business.

Integrations & Automation

Getting your existing tools to work together, and taking the repetitive work off your team.

  • API development

    Documented, versioned interfaces so your systems, and your partners, can exchange data safely.

  • System integration

    Connecting accounting, payments, booking, messaging and legacy systems so data is entered once.

  • Payment integration

    Card, direct debit and local payment methods, reconciled against your own records.

  • WhatsApp Business Platform

    Official WhatsApp integration, connected to your customer records rather than a personal phone.

  • Workflow automation

    Approvals, reminders, renewals, escalations and hand-offs that run without anyone remembering.

  • Robotic process automation

    Where a system has no API, we automate the interface: scheduled, monitored and logged.

  • Document and data processing

    Pulling structured data out of invoices, forms and statements, checking it, and filing it where it belongs.

  • AI assistance where it earns its place

    Summarising long histories, classifying incoming requests, drafting replies and forecasting demand, always with a person confirming anything that matters.

Data & Analytics

Numbers your leadership team can act on, from one set of figures everyone agrees with.

  • Management dashboards

    The ten or fifteen figures you steer by, live, on a laptop or a phone.

  • Operational reporting

    Daily workload, exceptions and performance against target, for the people doing the work.

  • Data integration

    Bringing sales, finance, operations and marketing data together with agreed definitions.

  • Customer intelligence

    A single view of each customer, with segmentation by value, behaviour or risk.

  • Forecasting

    Demand, revenue, churn and utilisation projections built on your own operating data.

  • Finance and reconciliation reporting

    Revenue, collections and exceptions traced back to the underlying records.

Cloud & Infrastructure

The engineering that decides whether a system stays fast, stays available and stays trusted.

  • Cloud architecture

    Right-sized infrastructure on Cloudflare, AWS, Azure or Google Cloud, chosen on requirements rather than habit.

  • Databases

    Data design, indexing, migrations and replication on managed PostgreSQL and equivalents.

  • Security

    Authentication, roles and permissions, encrypted secrets, audit trails and sensible data retention.

  • Deployment and environments

    Separate development, staging and production, with releases that can be rolled back.

  • Monitoring

    Alerts that tell us about a problem before your customers do.

  • Backups and recovery

    Backups that have actually been restored, and a recovery plan written down before it is needed.

Digital Experience & Growth

Your public face, and the marketing technology that connects a campaign to a real customer record.

  • Websites

    Fast, accessible, well-structured sites with real SEO foundations and a content model your team can run.

  • Landing pages

    Campaign-specific pages, measured properly and wired straight into lead capture.

  • Meta, Google and TikTok advertising

    Campaign setup, audiences, creative testing and budget management across the platforms that suit your market.

  • SEO

    Technical foundations, site structure and content that earns search visibility over time.

  • Conversion tracking and attribution

    Measurement that survives browser restrictions and reports on revenue rather than clicks.

  • Lead routing and CRM integration

    Every enquiry from every campaign landing in your CRM, assigned and acknowledged automatically.

Marketing, connected to the rest

We run advertising on Meta, Google and TikTok, and we build the pages behind it. The reason it works is what happens either side of the click: the enquiry is captured, routed to a person, answered, recorded against a customer, and reported against closed revenue instead of impressions.

Sales & lead management
  • Meta, Google and TikTok advertising
  • Landing pages built for the campaign
  • SEO and site structure
  • Conversion tracking and attribution
  • Lead routing into your CRM

Which of these do you actually need?

Usually fewer than people expect, and in a particular order. Describe the problem and we will scope the shortest useful path to solving it.

Tell us what your business is trying to do.

The first conversation is about your operation, not our services. If we are not the right fit, we will say so.

A few sentences is enough. Please do not include passwords, card details or personal data about your customers.